The report analyzes footfall data from over 2,000 non-essential retail stores across Viet Nam between January 2024 and July 2025, showing a strong market recovery after a difficult 2024.
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Overall market growth: +11.3% by July 2025.
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Main driver: Government actions against counterfeit and untaxed goods boosted legitimate retail performance.
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Central region leads with +17% growth, supported by tourism recovery and strong enforcement.
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Southern and Northern regions also show solid double-digit growth (~+10%).
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Both street and mall stores report similar recovery rates (~+12%).
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Since March 2025, growth has been steady, indicating restored consumer confidence.
Outlook: Retail growth is expected to remain high (8–12%) through late 2025.
Key success factors: Continued regulation enforcement, consumer trust, economic stability, and innovative retail experiences.
Read more>> Palexy Retail Footfall Report, Jan–Jul 2025.
