On November 14, 2013, the Government issued the Decree No. 181/2013/ND-CP on guiding the implementation of some Articles of the Law on Advertising, within that pictures of patients;
Medicine effect diagram that has not been assessed and pictures or names of physicians are banned from medicine advertisements are the important contents.
Besides, the contents of medicine advertisements must be conformable with the License for free sale in Vietnam; the instructions sheet approved by the Ministry of Health; the treatise about the medicine has been written in the National Pharmacopoeia or a medicine recognized by a competent authority of the country of origin and must have the medicine names according to the decision on issuance of registration number; names of active ingredients such as international names of modern medicines shall be used or Vietnamese names of herbal medicines. The original name together with the Latin name shall be used if no Vietnamese name is available; indications; contraindications or recommendations to pregnant women, breastfeeding women, the elderly, children, chronic disease sufferers; name and address of the entity in charge of launching the product; or the text “Read the instructions correctly before use”. Except for the indications which are banned from the medicine advertisement such as tuberculosis, leprosy; sexually transmitted diseases; chronic insomnia; sexual stimulation and so on.
Also in accordance with this Circular, websites of foreign entities that provide cross-border advertising services and earn revenues from advertising in Vietnam are the websites from overseas services that provide advertising information for users in Vietnam; Vietnamese entities must advertise their goods and services on such websites through advertising service providers that have been registered in Vietnam; tax on the revenues from advertising in Vietnam of such websites shall be paid in accordance with legislation on taxation.
This Decree elaborates the Decree No. 24/2003/ND-CP dated March 13, 2003 and takes effect on January 01, 2014.
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