VIETNAM RETAIL FOOTFALL TRAFFIC ANALYSIS
The report analyzes footfall data from over 2,000 non-essential retail stores across Viet Nam between January 2024 and July 2025, showing a strong market recovery after a difficult 2024.
Overall market growth: +11.3% by July 2025.
Main driver: Government actions against counterfeit and untaxed goods boosted legitimate retail performance.
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